Talking the Talk: Pay Per Click Advertising You know when you search on Google and you see results appearing on the top and side of the page? They often say "sponsored links" next to them. Those aren't normal search results those are Pay Per Click ads. A business has written those short text ads as part of what are called a Pay Per Click (PPC) or Paid Search Marketing campaign. A PPC campaign can be much more targeted than traditional advertising. While in traditional print advertising you would buy space for your ad in say in a newspaper or magazine with paid search you are placing your ad on the search results page for a particular search term. Your ad will appear along side what are referred to as "natural" or "organic" search results for that term.  Paid search is highly targeted because you are getting the eyes of web users who are actively looking for what you have to offer. The beauty of PPC is that as an advertiser you don't pay for placement. You only pay each time a user … [Read more...]