Digital Marketing has leveled the playing field for small businesses. Over my 20 years experience working in the Marketing industry, I’ve seen a lot of fads come and go. One thing is certain; the Marketing industry was forever changed with the broad adoption of the Internet and the move towards the digital era. Whether it’s through the internet, mobile devices or television, Digital Marketing embraces all aspects of communicating in the digital world and it’s here to stay. Top 5 Benefits of Using Digital Marketing for Your Next Marketing Campaign Low cost of entry. Traditional marketing methods typically require large marketing budgets. Due to the lower cost of entry, digital marketing levels the playing field for business large and small. Digital marketing allows businesses to manage their online reputation and build a digital presence that impresses even on a small budget. Marketing Reach. Statistics show that 80% of the US uses the Internet on a daily basis. With … [Read more...]
What is Digital Marketing?
By Peter V. DeCrescenzo February 23, 2012Why the Internet is the right medium for Pharmaceutical Companies
By Peter V. DeCrescenzo February 7, 2012If you are not defining your online presence someone else will be doing it for you. That’s why having a comprehensive online marketing strategy is now a necessity for any pharmaceutical company. From my 20 years of experience working with clients in the Pharmaceutical Industry, I’ve found that Internet Marketing is an indispensible Marketing tool for build brand awareness and increasing revenue. Online Marketing Strategies for Pharmaceutical Companies Research suggests that Search Engines are the #1 way consumers are finding what they are looking for online. Managing those results and increasing your visibility and ranking with the Search Engines are just one of the many benefits of an Online Marketing Strategy. Here are 3 strategies you should be focused on: Search Engine Optimization (SEO)—Someone once told me building a web site without SEO is like shooting a commercial and never airing it. SEO is going to help your website rank higher with the search engines and drive more … [Read more...]
