WSI Internet Consulting & Education

What is Video Marketing?

Peter V. DeCrescenzo — Fri, 27 Apr 2012 07:26:33 +0000

What is Video Marketing?

According to statistics, over 70% of Internet users will watch online videos in 2012. If you’re a South Florida Business owner, you’re probably wondering if Video Marketing is right for you and how you can stand out against the millions of videos uploaded each month.

How to do Video Marketing

Video Marketing can be used to sell a product or service, build brand awareness or provide information. Determining the goal of your video is the key to its effectiveness. If your goal is to produce a video informing South Florida on your services, this may be more useful to someone who is already engaged with your company, making video an excellent additional to your website marketing. If your goal is purely brand awareness, more creativity can be used in the video concept, possibly leading to its viral success.

Why Use Video Marketing

Video Marketing is extremely useful in Marketing for a variety of reasons, including:

Low cost of production – Initial investment can sometimes be costly, however, once produced, you can promote it for years.
Quick Engagement Level – Through social media, the ability to share your video across hundreds of platforms is fast and FREE
SEO positioning – Through proper tagging, optimized content and other SEO strategies, your video can act as a valuable link directly back to your website.

SEO Explained

Peter V. DeCrescenzo — Fri, 06 Apr 2012 10:22:17 +0000

Every wonder why some websites appear in Google search results before others do? Well…it’s all about Search Engine Optimization (SEO) – the backbone of website marketing. Check out our 4 Keys to your SEO Success and get your website found quicker and more often than your competition today.

4 Keys to SEO Success

Design: The basis of SEO begins with your website design. Have you structured your site so that the layout can be easily crawled by Search Engines? It is imperative that you design your site so that is clutter free and organized using Title Tags and Meta tags. Having a properly structured website will allow your site to be crawled, indexed and ranked higher by Search Engines, allowing you to appear more frequently in Search Results.
Keywords: Keywords are the brains to your SEO Strategy and consistency is crucial. Choosing the right keywords to target your industry and potential consumers are an essential part of site optimization. Primary and secondary Keywords should be used strategically throughout your site content, allowing the Search Engines to get a clear message of what your offering.
Content: Content is what makes up your website and includes the text, images and videos. Having relevant and organized content is an important part of optimizing your website. This includes using your keywords strategically throughout your pages. Refreshing and adding new site content regularly is key to improving your search rankings. Be sure to include alt tags for any images. Web crawlers can’t “see” the image and reply on these tags to know what they are.
Links: The more quality links that go directly to your site, the better your Search Engine ranking results will be. It’s important to have a link building strategy and always be increasing links from high quality sites and trusted sources. Directories, blogs and website content all contribute to the success of your website marketing.

What is Digital Marketing?

Peter V. DeCrescenzo — Thu, 23 Feb 2012 07:17:07 +0000

Digital Marketing has leveled the playing field for small businesses. Over my 20 years experience working in the Marketing industry, I’ve seen a lot of fads come and go. One thing is certain; the Marketing industry was forever changed with the broad adoption of the Internet and the move towards the digital era. Whether it’s through the internet, mobile devices or television, Digital Marketing embraces all aspects of communicating in the digital world and it’s here to stay.

Top 5 Benefits of Using Digital Marketing for Your Next Marketing Campaign

Low cost of entry. Traditional marketing methods typically require large marketing budgets. Due to the lower cost of entry, digital marketing levels the playing field for business large and small. Digital marketing allows businesses to manage their online reputation and build a digital presence that impresses even on a small budget.
Marketing Reach. Statistics show that 80% of the US uses the Internet on a daily basis. With digital marketing, reaching potential customers has never been easier. The internet allows you to know where your customers are and offers you a way to instantly target them.
Moves you closer to your customer. While traditional marketing required phone calls and focus groups, with tools like social media, marketers now have their customer’s ear instantly to get feedback and input. Marketers can now listen, engage and respond more effectively in the digital marketing world.
Flexibility. If you’ve met me, you’ve probably heard me say “Fail Fast!” Well, with digital marketing it’s never been easier to instantly analyze your marketing campaign results, determine their effectiveness and move on. Instead of waiting a few weeks to see if you get a response from your marketing mailer, you can know in a matter of minutes if you’re marketing campaign made an impact.
It’s here to stay. The capacities of digital marketing continue to grow at a rapid pace. Digital Marketing allows marketers to quickly understand what consumers want, improving overall customer service and maximize their return on investment.

Why the Internet is the right medium for Pharmaceutical Companies

Peter V. DeCrescenzo — Tue, 07 Feb 2012 10:55:24 +0000

If you are not defining your online presence someone else will be doing it for you. That’s why having a comprehensive online marketing strategy is now a necessity for any pharmaceutical company. From my 20 years of experience working with clients in the Pharmaceutical Industry, I’ve found that Internet Marketing is an indispensible Marketing tool for build brand awareness and increasing revenue.

Online Marketing Strategies for Pharmaceutical Companies

Research suggests that Search Engines are the #1 way consumers are finding what they are looking for online. Managing those results and increasing your visibility and ranking with the Search Engines are just one of the many benefits of an Online Marketing Strategy. Here are 3 strategies you should be focused on:

Search Engine Optimization (SEO)—Someone once told me building a web site without SEO is like shooting a commercial and never airing it. SEO is going to help your website rank higher with the search engines and drive more of the highly targeted traffic you’re looking for to your site.

Online Reputation Management (ORM)—What you don’t know can hurt you…badly. Someone on your team should be well versed in ORM. As a company you need to be both listening to what consumers are saying about you online and engaging with them as well. This can help you leverage positive responses and mitigate potential PR problems early on. There are many great tools available for ORM like Google Alerts, Social Mention and Addict-o-matic.

Content Marketing—By constantly adding fresh relevant content to your site like web pages and blogs you both help your SEO and establish your brand as a though leader in the industry.

The Internet has brought a world of knowledge to every consumer’s fingertips. If they can’t find you online they’ll find your competition. Pharmaceutical Companies need to embrace Internet Marketing techniques that help them to stand out in the Search Engine crowd.

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Peter V. DeCrescenzo — Wed, 18 Jan 2012 15:57:37 +0000

Websites for Pharmaceutical Companies by Peter V. DeCrescenzo

Peter V. DeCrescenzo — Wed, 18 Jan 2012 09:50:52 +0000

A website can be one of the most powerful and effective marketing tools that a Pharmaceutical company possesses. But I can tell you from 20 years of working with clients in the industry, the majority of Pharmaceutical Companies underutilize their website and miss out on an enormous amount of business and brand positioning. Pharmaceutical companies need to focus on building content that strengthens their brand identity, targets qualified prospects and provides value to consumers and healthcare professionals. A purpose built website can enhance traditional Pharmaceutical marketing efforts by providing 24-7 access to learn and interact with the product offering in an online environment.

Internet Marketing Services for Pharmaceuticals

While a Pharmaceutical website establishes an internet presence to potential consumers, an Internet Marketing strategy helps to drive more of that targeted traffic directly to you and covert that traffic into business. As important as developing valuable content is, implementing an effective Internet Marketing strategy is even more important. Internet Marketing can increase your online visibility by utilizing a variety of SEO techniques that will enhance your Search Result rankings and get you found before your competitors. Dominating keywords in the Pharmaceutical industry means your site will dominate the Search Engines. An internet marketing strategy includes a website that’s designed with conversion architecture in mind so that an increase in site traffic becomes an increase in business.

About Peter V. DeCrescenzo

With more than 20 years of success developing online marketing programs and websites for leading pharmaceutical companies worldwide, Peter DeCrescenzo is an industry expert who understands the needs of the pharmaceutical industry. As CEO and founder of the marketing agency Dialog Group, he developed strategic business and online marketing plans for major corporate clients including Novartis, AG, GlaxoSmithKline, Victoria’s Secret, McCormick, Scotts, and Schering-Plough.

Home Top Right

popadmin — Mon, 14 Nov 2011 05:59:07 +0000

Content Marketing Explained by Peter V. DeCrescenzo

Peter V. DeCrescenzo — Thu, 10 Nov 2011 10:12:28 +0000

The ultimate goal of Content Marketing is to drive profitable consumer interaction with a given product or service by delivering relevant, high-quality industry related information. Content Marketing encompasses a broad range of marketing concepts, including digital content, videos, presentations, webcasts and blogs. Unlike traditional marketing techniques that bombard the consumer, Content Marketing aims to educate consumers, providing them with valuable and useful content. Attracting and engaging the consumer is the ultimate goal of an effective Content Marketing strategy.

Content Marketing Services from WSI

As online marketing continues to evolve, more and more companies are leaning on Content Marketing strategies to drive their sales. Providing high-quality digital content begins with building a website that offers valuable and relevant information that consumers want to read. Effective site content can increase your search results and position you as an authority in your industry.

Content Marketing for Pharmaceutical Companies

Content marketing is a crucial strategy for companies in the highly competitive Pharmaceutical industry. Both consumers and healthcare professionals alike are inundated with constant marketing messages. By providing valuable and consistent messaging related to the Pharmaceutical industry, you can position yourself as the industry leader. Effective Content Marketing results in a profitable and sustainable way to gain consumer trust and loyalty.

About Peter V. DeCrescenzo

With more than 20 years of success developing strategic business and online marketing programs for leading healthcare and pharmaceutical companies worldwide, Peter V. DeCrescenzo is an industry expert who understands the needs of the pharmaceutical industry. As CEO and founder of the marketing agency Dialog Group, he developed strategic business and online marketing plans for major corporate clients including Novartis, AG, GlaxoSmithKline, Victoria’s Secret, McCormick, Scotts, and Schering-Plough.

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popadmin — Fri, 21 Oct 2011 01:18:54 +0000

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popadmin — Fri, 21 Oct 2011 01:17:19 +0000