WSI Internet Consulting & Education

Why the Internet is the right medium for Pharmaceutical Companies

Peter V. DeCrescenzo — Tue, 07 Feb 2012 10:55:24 +0000

If you are not defining your online presence someone else will be doing it for you. That’s why having a comprehensive online marketing strategy is now a necessity for any pharmaceutical company. From my 20 years of experience working with clients in the Pharmaceutical Industry, I’ve found that Internet Marketing is an indispensible Marketing tool for build brand awareness and increasing revenue.

Online Marketing Strategies for Pharmaceutical Companies

Research suggests that Search Engines are the #1 way consumers are finding what they are looking for online. Managing those results and increasing your visibility and ranking with the Search Engines are just one of the many benefits of an Online Marketing Strategy. Here are 3 strategies you should be focused on:

Search Engine Optimization (SEO)—Someone once told me building a web site without SEO is like shooting a commercial and never airing it. SEO is going to help your website rank higher with the search engines and drive more of the highly targeted traffic you’re looking for to your site.

Online Reputation Management (ORM)—What you don’t know can hurt you…badly. Someone on your team should be well versed in ORM. As a company you need to be both listening to what consumers are saying about you online and engaging with them as well. This can help you leverage positive responses and mitigate potential PR problems early on. There are many great tools available for ORM like Google Alerts, Social Mention and Addict-o-matic.

Content Marketing—By constantly adding fresh relevant content to your site like web pages and blogs you both help your SEO and establish your brand as a though leader in the industry.

The Internet has brought a world of knowledge to every consumer’s fingertips. If they can’t find you online they’ll find your competition. Pharmaceutical Companies need to embrace Internet Marketing techniques that help them to stand out in the Search Engine crowd.

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Peter V. DeCrescenzo — Wed, 18 Jan 2012 15:57:37 +0000

Websites for Pharmaceutical Companies by Peter V. DeCrescenzo

Peter V. DeCrescenzo — Wed, 18 Jan 2012 09:50:52 +0000

A website can be one of the most powerful and effective marketing tools that a Pharmaceutical company possesses. But I can tell you from 20 years of working with clients in the industry, the majority of Pharmaceutical Companies underutilize their website and miss out on an enormous amount of business and brand positioning. Pharmaceutical companies need to focus on building content that strengthens their brand identity, targets qualified prospects and provides value to consumers and healthcare professionals. A purpose built website can enhance traditional Pharmaceutical marketing efforts by providing 24-7 access to learn and interact with the product offering in an online environment.

Internet Marketing Services for Pharmaceuticals

While a Pharmaceutical website establishes an internet presence to potential consumers, an Internet Marketing strategy helps to drive more of that targeted traffic directly to you and covert that traffic into business. As important as developing valuable content is, implementing an effective Internet Marketing strategy is even more important. Internet Marketing can increase your online visibility by utilizing a variety of SEO techniques that will enhance your Search Result rankings and get you found before your competitors. Dominating keywords in the Pharmaceutical industry means your site will dominate the Search Engines. An internet marketing strategy includes a website that’s designed with conversion architecture in mind so that an increase in site traffic becomes an increase in business.

About Peter V. DeCrescenzo

With more than 20 years of success developing online marketing programs and websites for leading pharmaceutical companies worldwide, Peter DeCrescenzo is an industry expert who understands the needs of the pharmaceutical industry. As CEO and founder of the marketing agency Dialog Group, he developed strategic business and online marketing plans for major corporate clients including Novartis, AG, GlaxoSmithKline, Victoria’s Secret, McCormick, Scotts, and Schering-Plough.

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popadmin — Mon, 14 Nov 2011 05:59:07 +0000

Content Marketing Explained by Peter V. DeCrescenzo

Peter V. DeCrescenzo — Thu, 10 Nov 2011 10:12:28 +0000

The ultimate goal of Content Marketing is to drive profitable consumer interaction with a given product or service by delivering relevant, high-quality industry related information. Content Marketing encompasses a broad range of marketing concepts, including digital content, videos, presentations, webcasts and blogs. Unlike traditional marketing techniques that bombard the consumer, Content Marketing aims to educate consumers, providing them with valuable and useful content. Attracting and engaging the consumer is the ultimate goal of an effective Content Marketing strategy.

Content Marketing Services from WSI

As online marketing continues to evolve, more and more companies are leaning on Content Marketing strategies to drive their sales. Providing high-quality digital content begins with building a website that offers valuable and relevant information that consumers want to read. Effective site content can increase your search results and position you as an authority in your industry.

Content Marketing for Pharmaceutical Companies

Content marketing is a crucial strategy for companies in the highly competitive Pharmaceutical industry. Both consumers and healthcare professionals alike are inundated with constant marketing messages. By providing valuable and consistent messaging related to the Pharmaceutical industry, you can position yourself as the industry leader. Effective Content Marketing results in a profitable and sustainable way to gain consumer trust and loyalty.

About Peter V. DeCrescenzo

With more than 20 years of success developing strategic business and online marketing programs for leading healthcare and pharmaceutical companies worldwide, Peter V. DeCrescenzo is an industry expert who understands the needs of the pharmaceutical industry. As CEO and founder of the marketing agency Dialog Group, he developed strategic business and online marketing plans for major corporate clients including Novartis, AG, GlaxoSmithKline, Victoria’s Secret, McCormick, Scotts, and Schering-Plough.

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popadmin — Fri, 21 Oct 2011 01:18:54 +0000

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popadmin — Fri, 21 Oct 2011 01:17:19 +0000

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popadmin — Fri, 21 Oct 2011 01:16:07 +0000

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popadmin — Tue, 18 Oct 2011 08:10:58 +0000

Header Contact Number

popadmin — Tue, 18 Oct 2011 06:09:12 +0000

WSI Online Solutions, Weston, FL 33326

Office: 954-302-2616

Cell: 954-551-7906

PeterD@wsi-onlinesolutions.com