What is Google Panda and Penguin?


What is Google Panda and Penguin? | Fort Lauderdale SEO Video

In an effort to provide the most relevant, original and high quality content, Google© is continually looking for ways to improve their search algorithm.  Panda and Penguin are two algorithm updates, most commonly known for their impact on many websites and blogs. Panda and Penguin revolutionized search engine optimization by changing the way Google© ranks websites. 

Below are five effective tips to avoid being penalized by Panda and/or Penguin:

  1. Publish Original Content – avoid duplicate content
  2. Use Keywords Appropriately – avoid keyword stuffing
  3. Provide Real Value – write to keep readers on-site as long as possible by using: Video, Internal Linking, Presentations, etc.
  4. Update Website Frequently – cover new trends & breaking news, preventing stagnation
  5. Natural Links Activity – inbound & outbound links are keys to your content's popularity

By researching and continually staying on top of algorithm updates, WSI Online Solutions Fort Lauderdale's top internet marketing agency and SEO firm, can help your business stay ahead in the ever evolving search engine optimization field, ensuring that your site stays optimized. Contact us today for more information as to how we can assist with your Search Engine Optimization needs at (954) 302-2616.