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Social Media Marketing for Florida Businesses & Beyond

“Social media can drive targeted traffic, increase visibility, and increase sales but not without some online marketing expertise.”

Peter V. DeCrescenzo Can Make Social Media Work for Your Business

In the recent past it may have been enough to have a web site with information about your business. That’s no longer the case. The Internet is constantly changing and businesses need to adapt to the current trends if they want to survive online. Social Media Marketing can help:

  • Build your brand
  • Promote your products and services
  • Collect feedback from your customers
  • Increase your web traffic
  • Generate conversions

As Florida’s leading WSI Internet Marketing Consultant Peter V. DeCrescenzo can help you understand some of the opportunities and challenges associated with social media marketing, whether you are a small business a global one.

Social Media Marketing—A Brief History

The Internet which at one time included mostly informational web sites grew to include forums and newsgroups which allowed users to engage in an online conversation by posting questions, sharing comments, rating products and generating their own content. Web 2.0 emerged featuring blogs and social networking sites like Facebook, Twitter and YouTube. As an online business you no longer had to wait for visitors to come to your site you could now promote directly to customers online and those customers could share information on your business with their network of friends.

Social Media Marketing—Where Do I Start?

Thinking of creating a Facebook page or opening a LinkedIn account? How about a blog or a Twitter campaign? Different social networks attract different consumers. You need to match your customers to the network they are most likely use. Social media marketing can be used to drive targeted traffic, increase visibility, and increase sales but not without some online marketing expertise. Peter V. DeCrescenzo can help you put the pieces of the social media puzzle together and recommend a plan that is right for your business.

Protecting Your Brand

Having loyal customers promote your brand online sounds like a dream come true for an internet marketer but there are risks. What happens when a group of disgruntled customers decides to trash you on a site like Facebook? You need to monitor, listen to and participate in what users are saying about your brand, product or service. A number of huge companies been victimized by users stealing their branded channel because they were not quick enough to act. Ignoring social media is a luxury businesses can no longer afford. Online Reputation Management has become an essential component to any internet marketing plan.

Facebook & Social Media Marketing

You may be asking yourself how to:

  • Increase the number of visitors to your Facebook page?
  • Get users to subscribe to your YouTube channel?
  • Get people to retweet your message to their followers on Twitter?
  • Get users to subscribe to your blog?

You need the right strategic campaign and the proper creative to get your social media plan working. Social media marketing is not a replacement for an offline marketing strategy but part of your marketing mix. Campaign success comes with testing, measuring and analyzing results. Peter V. DeCrescenzo offers the social media marketing expertise your business needs to get the results you’re looking for. Contact WSI’s leading Florida Internet Marketing Consultant Peter V. DeCrescenzo and get started on a social media marketing campaign today.

“eMarketer predicts that 44.2% of US Internet users will visit social networking sites at least once a month this year.”

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It may have started with kids but the fastest growing demographics on Facebook are those 35 years and older.